The business trigger
Installed lobby screens existed, but the network could not yet be evaluated or purchased as one consistent, evidence-led media product.
Engagement: Media proposition and operating system← All confidential case files
Representative confidential case file · 05
Commercialising a building-lobby media network for serious advertisers
A growing screen network seeking to convert location access and installed inventory into an advertiser-ready commercial product.
Anonymous client profileEmerging digital-out-of-home operator
Client baseUnited Arab Emirates, with India operations
Delivery marketsDubai, Ajman and selected Indian cities
Primary usersAdvertisers, media agencies, property owners and campaign operations teams
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Client identity protected
Operator identity, building list, commercial rates, landlord arrangements, advertiser data and campaign performance remain withheld. This dossier describes the engagement structure without publishing private evidence, numerical performance or information that could expose the client.
The actual build
An inventory data standard, location profiles, advertiser proposition, campaign-format logic, creative specifications, proposal pages and delivery-reporting system.
Designed for: Advertisers, media agencies, property owners and campaign operations teamsWhere the engagement began
The operator could describe where screens existed, but not yet package the network through consistent location data, audience context, campaign formats, creative rules, booking logic or reporting. Sales depended heavily on verbal explanation and bespoke preparation.
Why a standard service package would fail
Advertisers needed to evaluate relevance, environment, network quality and campaign delivery without receiving unsupported audience claims. Internally, expansion, inventory, creative approvals and post-campaign reporting needed repeatable standards.
How Tengri framed the mandate
The commercial product was built from verified inventory and operational controls—not inflated audience numbers. Sales materials, creative specifications and reporting had to reflect what the network could consistently deliver.
From diagnosis to operating handover
Inventory standard
Defined location, screen, property, operating and evidence fields for every media unit.
Commercial packaging
Created network narratives, advertiser use cases, campaign formats and buying logic.
Creative operations
Established artwork specifications, approval stages, scheduling inputs and issue escalation.
Sales & reporting
Built the advertiser deck, campaign pages, proposal structure and delivery-reporting template.
What the mandate produced
- Media inventory data model
- Location and environment profiles
- Advertiser proposition
- Sales presentation
- Campaign format matrix
- Creative specification guide
- Campaign landing experience
- Delivery and reporting template
06 · Business value
What changed operationally
- Advertisers could evaluate the network through a consistent commercial narrative.
- Sales teams relied less on ad-hoc documents and verbal explanation.
- Creative hand-off and campaign preparation followed defined standards.
- New locations could be added to the same commercial and reporting framework.
CONFIDENTIAL
What is intentionally not published
Operator identity, building list, commercial rates, landlord arrangements, advertiser data and campaign performance remain withheld.