The business trigger
Social selling generated interest, but customers lacked a trusted place to compare products, purchase and receive consistent support.
Engagement: Commerce and acquisition platform← All confidential case files
Representative confidential case file · 08
Taking a premium product business from catalogue to international commerce
A product business with a strong physical offer but no coherent international digital storefront or measurable customer journey.
Anonymous client profilePrivately owned consumer brand
Client baseTürkiye
Delivery marketsUnited Kingdom, UAE and the wider GCC
Primary usersInternational customers, catalogue managers, fulfilment staff and customer support
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Client identity protected
Brand identity, product catalogue, suppliers, commercial terms, sales data, acquisition costs and operational integrations remain withheld. This dossier describes the engagement structure without publishing private evidence, numerical performance or information that could expose the client.
The actual build
A premium multilingual storefront, governed product catalogue, collection and product templates, payment and assisted-enquiry flows, analytics and campaign landing pages.
Designed for: International customers, catalogue managers, fulfilment staff and customer supportWhere the engagement began
Products had been promoted through social content, messaging and static catalogues. Descriptions, imagery, options and availability lacked a single standard. The team could generate interest, but customers encountered friction when comparing, trusting, purchasing or requesting support.
Why a standard service package would fail
The website needed to carry premium positioning while remaining operationally realistic about catalogue management, payments, fulfilment, customer communication, analytics and future market expansion.
How Tengri framed the mandate
Product data, content production and operating dependencies were resolved before visual design. The storefront was then built around the moments that influence confidence and purchase action.
From diagnosis to operating handover
Commerce readiness
Audited catalogue, options, content, payments, fulfilment, returns and customer-service dependencies.
Customer architecture
Designed navigation, discovery, product comparison, trust content and purchase or assisted-enquiry routes.
Storefront build
Created responsive collection and product systems, checkout connections and publishing controls.
Measurement & launch
Defined analytics events, campaign journeys, content cadence and performance review priorities.
What the mandate produced
- Catalogue and product-data standard
- Premium ecommerce experience
- Collection and product templates
- Trust and policy content
- Payment and enquiry flows
- Analytics event plan
- Campaign landing system
- Content and launch toolkit
06 · Business value
What changed operationally
- The product range could be presented through one premium, consistent storefront.
- Customers received clearer product and purchasing information.
- Marketing activity connected to measurable onsite actions.
- The platform could support new products, campaigns and markets without redesigning the full journey.
CONFIDENTIAL
What is intentionally not published
Brand identity, product catalogue, suppliers, commercial terms, sales data, acquisition costs and operational integrations remain withheld.