The business trigger
Listings, translations and lead ownership were fragmented across individual agents, documents and messaging applications.
Engagement: Platform and lead-operations rebuild← All confidential case files
Representative confidential case file · 02
Replacing fragmented listings with one multilingual buyer journey
A brokerage serving international buyers while managing property data and enquiries across agents, documents and messaging applications.
Anonymous client profileIndependent international brokerage
Client baseUnited Arab Emirates
Delivery marketsUAE and Türkiye inventory; UK, EU, GCC and South Asian buyer audiences
Primary usersOverseas buyers, listing managers, property advisers and sales leadership
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Client identity protected
Brokerage identity, source relationships, inventory volumes, territories, lead data and commercial performance remain withheld. This dossier describes the engagement structure without publishing private evidence, numerical performance or information that could expose the client.
The actual build
A multilingual brokerage platform with governed property data, advanced search, property detail templates, viewing requests and agent-to-CRM routing.
Designed for: Overseas buyers, listing managers, property advisers and sales leadershipWhere the engagement began
Listings were collected from several sources and presented differently by individual agents. Key facts could be missing or outdated, translated content was inconsistent, and buyer enquiries often began without budget, location or property-type context. Management could not see a reliable relationship between marketing source, buyer intent and follow-up status.
Why a standard service package would fail
The business needed more than an attractive portal. It required a property-data standard, clear publishing ownership, useful search, language-aware content, lead qualification and a CRM hand-off that agents would actually use.
How Tengri framed the mandate
The catalogue was designed as structured business data first and a visual website second. Search, SEO, language versions, agent routing and reporting were then built around the same information model.
From diagnosis to operating handover
Inventory audit
Mapped sources, mandatory fields, media requirements, update responsibilities and archive rules.
Buyer architecture
Organised locations, property types, use cases, filters, comparison needs and multilingual search intent.
Experience build
Created the catalogue, property detail system, saved-interest journeys and viewing or consultation requests.
Lead operations
Connected source tracking, buyer context, agent assignment, response stages and management visibility.
What the mandate produced
- Property data specification
- Catalogue and taxonomy
- Advanced search and filter UX
- Multilingual content architecture
- Property detail-page system
- Viewing and advisory journeys
- Agent and CRM routing
- Technical SEO foundation
06 · Business value
What changed operationally
- Property information moved toward one governed source rather than agent-held versions.
- Visitors could narrow opportunities before requesting assistance.
- Enquiries reached agents with more useful buyer and property context.
- Management gained a repeatable platform for new inventory, locations and languages.
CONFIDENTIAL
What is intentionally not published
Brokerage identity, source relationships, inventory volumes, territories, lead data and commercial performance remain withheld.