Screen-network planning
Select placements based on audience and objective.
Tengri Global Group · TheStriveAds
DOOH & Digital Screen Advertising
DOOH works when the location, audience context and message are planned together. Tengri structures screen-media campaigns around where attention happens, what the audience can absorb quickly and how physical exposure connects to measurable action.
Capability map
Design media around place, attention and action.
A screen is not valuable because it exists; it is valuable when the audience, environment, frequency and creative context fit the campaign objective. We build the plan around those variables rather than raw screen counts alone.
Lobby media
Residential and commercial building screen campaigns.
Creative adaptation
Design for dwell time, viewing distance and format.
Campaign scheduling
Flighting, frequency and timing strategies.
QR & landing journeys
Connect screen exposure to measurable digital action.
Reporting
Campaign delivery and response reporting.
Professional delivery standard
DOOH with a measurable next step
Scope is tailored to the engagement; these are the outcomes and disciplines we normally expect a serious project to address.
Location logic
Choose environments based on audience behaviour and campaign objective.
Creative for distance & dwell time
Design for fast comprehension rather than shrinking a digital banner onto a screen.
Digital bridge
Use QR, branded search, landing pages or retargeting where appropriate.
Transparent reporting
Separate booked inventory, estimated audience measures and digital actions so each metric is reported on its own basis.
Typical engagement flow
From location plan to campaign evidence.
Inventory, creative specification, scheduling, proof-of-play where available and response signals are handled as distinct campaign responsibilities.
01
Map
Audience, buildings/locations and campaign role.
02
Select
Inventory, frequency, duration and creative specifications.
03
Create
Screen-first assets with clear hierarchy.
04
Activate
Schedule, proof-of-play or partner reporting as available.
05
Evaluate
Review delivery and associated digital or commercial signals.
Executive perspective
What good DOOH planning should create
Contextual reach with disciplined creative: locations selected for audience relevance, messages designed for short attention windows and a credible path from physical exposure to response.
Integrated execution
Turn physical attention into a deliberate next step.
Location, screen creative and digital response mechanisms are planned as one campaign journey.