Holding-level strategy
Group direction, positioning and opportunity assessment.
Tengri Global Group · Group Architecture
Group Structure & Operating Model
The group combines focused operating brands with shared strategic, digital and commercial infrastructure.
Capability map
Depth across the entire operating cycle.
From strategy and planning to creative, technology, implementation, optimisation and reporting, the group is designed to reduce fragmentation between suppliers.
Real estate division
Property services, sales systems and investment support.
Digital division
Web, ecommerce, SEO and digital experience.
Media division
Advertising, DOOH and campaign execution.
Technology division
Software, AI, CRM/ERP and integrations.
Shared services
Brand standards, analytics, operations and cross-selling.
Current operating brands
Distinct market identities under one group.
Tengri EstatesReal estate & property
TengriWebWeb development & digital growth
TheStriveAdsAdvertising & DOOH
TechnologySoftware, AI & automation
Integrated execution
Strategy is useful only when it can be executed.
Tengri combines commercial thinking with practical delivery across design, media, property and technology.